Intros

How Morning Brew Keeps Customers

Engaged

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We don’t like bragging but stats don’t lie, right? 😎

Intros Insights

250+
Member sign-ups
9.4/10
Net Promoter Score
91.7%
Member reconnection rate
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The Challenge

A successful MBA program has a strong alumni network, and Learning Brew wanted to make sure that they were able to form these connections to keep the alumni engaged. Alumni are also the best group to upsell future programs to.

Admin would make manual introductions between alumni to keep them connected with the greater Learning Brew community, a method which was not scalable as the community grew to over 1500 members. In March 2022, Learning Brew started using IntrosAI to facilitate these connections.

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What is Morning Brew?

Morning Brew is a newsletter with over 4 million readers. They also run Learning Brew, which has cohort based professional accelerator programs that focus on business skills development. These programs emulate and improve upon traditional MBA programs.

Wondering how we teamed up? 🤝

How Learning Brew brought together its alumni community through Intros

Morning Brew's custom-built algorithm

After adding all 7 questions to their custom matchmaking form, matches were based upon the weights shown in the pie chart to the right. Intros’ proprietary machine-learning algorithm took all of these questions into account!

Finding Common Interests

Kyle from Learning Brew wanted to make sure he was matching people who had a common goal. He also utilized the Intros multi-comparison question so members could match amongst many skills they considered themselves knowledgeable about or amongst the topics they wanted to learn more about.

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Matching on Shared Experiences

Since Learning Brew is a cohort based program, it can be easy to only interact with the people one went through the program with, so it was important to make sure matches were made across the multiple cohorts and programs. There were two questions focused on this, one asking which cohort an alumni was from, and where they were currently located. Learning Brew also attracts members from a wide variety of backgrounds, so matching people within similar/complementary industries or job functions strengthened the match.

Beyond a name

Learning Brew wanted members to understand each other’s past experiences and learn more about the person before they met, so members add LinkedIn profiles or other social media, as well as a short bio.

“There’s a lot about the algorithm what about the actual matches? 🤔”

Making a Match
Introducing Megan & Jonathan 👋🏼

Megan Giacobetti
CEO of V1 @ Michigan
Megan is the Chief Executive Officer of V1 @Michigan, the community for ambitious student builders at the University of Michigan. Megan joined On Deck in the hopes of finding a technical co-founder to help her build a business that spreads mental health awareness.
Jonathan Pierre
Growth @Envision Accelerator
Jonathan Pierre works in Growth @Envision Accelerator, a community-driven accelerator for young, underrepresented founders. Jonathan joined the On Deck Intros club to find someone with experience in fundraising and product management.
The Match

Megan and Jonathan met in 2021 through the On Deck Intros Club. After just the second week of opt-ing in, the perfect match was between the two was found.

Intros made the match for three main reasons:
1
They had complementary skills through Intros “Give & Take” question mentioned earlier
2
They both wanted to spend all of their time (40+ hours) to build something truly impactful as quickly as possible
3
They were both extremely passionate about mental health and wanted to solve problems they felt were affecting the next generation disproportionately.

“I would have never imagined I would find my lifelong co-founder through an Intros club. However, it did a perfect job at finding what we cared about the most and making a seamless introduction between us. And for that, we’re eternally grateful”

- Megan Giacobetti & Jonathan Pierre

Moving Forward

In 2022, Jonathan and Megan have made large strides in creating the company that will address the next generation’s mental health challenges called Headspace. They have raised many rounds of funding and are quickly growing to become a next-gen leader in the space.

Megan and Jonathan still meet using the On Deck Intros club to this day to find more talented co-founders to join them on their mission.

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“Unless you have a structure in place, people won’t randomly connect.”

 “Intros does everything for you.”
Kyle
Community Manager @ MorningBrew

From 'Audience' to 'Community'

How one newsletter transformed their audience into a community with Intros.

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Overall Impact

When members within the OnDeck community were matched, they were given all of the information from these questions, and our matching algorithm was able to make ideal matches based on all the percentages of weigh you see above. It is really difficult to find other young, aspiring founders - much less screen them for availability and accountability you want in a co-founder. This Intros club proved to be incredibly powerful for the OnDeck community, and will be started up again when the new batch of aspiring founders comes through the OnDeck pipeline.

The Payoff

How much of an impact did Intros have on this community
76%
Would make a better decision after the chat
73%
Plan to stay in touch with at least one match
71%
Said the conversation expanded their network
77%
Said the conversation expanded their network