We don’t like bragging but stats don’t lie, right? 😎
What is Morning Brew?
Morning Brew is a newsletter with over 4 million readers. They also run Learning Brew, which has cohort based professional accelerator programs that focus on business skills development. These programs emulate and improve upon traditional MBA programs.
How Learning Brew brought together its alumni community through Intros
Morning Brew's custom-built algorithm
After adding all 7 questions to their custom matchmaking form, matches were based upon the weights shown in the pie chart to the right. Intros’ proprietary machine-learning algorithm took all of these questions into account!
Finding Common Interests
Kyle from Learning Brew wanted to make sure he was matching people who had a common goal. He also utilized the Intros multi-comparison question so members could match amongst many skills they considered themselves knowledgeable about or amongst the topics they wanted to learn more about.
Matching on Shared Experiences
Since Learning Brew is a cohort based program, it can be easy to only interact with the people one went through the program with, so it was important to make sure matches were made across the multiple cohorts and programs. There were two questions focused on this, one asking which cohort an alumni was from, and where they were currently located. Learning Brew also attracts members from a wide variety of backgrounds, so matching people within similar/complementary industries or job functions strengthened the match.
Beyond a name
Learning Brew wanted members to understand each other’s past experiences and learn more about the person before they met, so members add LinkedIn profiles or other social media, as well as a short bio.
Megan and Jonathan met in 2021 through the On Deck Intros Club. After just the second week of opt-ing in, the perfect match was between the two was found.
“I would have never imagined I would find my lifelong co-founder through an Intros club. However, it did a perfect job at finding what we cared about the most and making a seamless introduction between us. And for that, we’re eternally grateful”
In 2022, Jonathan and Megan have made large strides in creating the company that will address the next generation’s mental health challenges called Headspace. They have raised many rounds of funding and are quickly growing to become a next-gen leader in the space.
Megan and Jonathan still meet using the On Deck Intros club to this day to find more talented co-founders to join them on their mission.
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“Intros does everything for you.”
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